Other Data

Customers don’t just interact with your website or emails. Other data can be extremely useful when building propensity models to predict certain events. For example, data from call centres can be extremely useful when trying to predict future lapsing behaviour. Though often messy to process, if they’re available we will do our best to integrate them. Other datasets could include loyalty, membership or partner datasets.

• Email Engagement Data
• Purchasing Data
• Browsing Data
• Marketing Data
• Other Data