Email Engagement Data

Email engagement data is the key building block for email and eCRM strategy optimisation. We will work with your email service provider to take the back-end data at customer level and integrate it into your marketing database. This will allow you to understand who is actually opening/clicking on emails, what they’re clicking on and whether email remains their preferred channel of communication. All of this will help you better understand the dynamics of this channel before you start to optimise it.

• Email Engagement Data
• Purchasing Data
• Browsing Data
• Marketing Data
• Other Data