Browsing Data

Browsing data offers enormous potential for email and eCRM strategy optimisation. However, the data we use (at customer level) is often hidden in the back-end systems of your web analytics supplier. We will work with your supplier to extract this data and integrate it into your other datasets so you can use it to increase the relevancy of emails. It may all sound complicated (and it is!) but the rewards are huge and will drastically improve email performance.