We can undertake a variety of marketing analysis to optimise your Direct communications:

Segmentations help to break down your customer base into more manageable chunks.  Segmentations can be built on any combination of variables across both offline and online data, but typically may involve measures of customer value, purchasing, loyalty, usage or even engagement with email.

Propensity models help to identify customers and prospects most likely to display a specific behaviour.  For example, they can be built to predict those customers most likely to respond or convert to a particular campaign, thereby allowing you to save on mailing customers less likely to respond or convert.  Alternatively, they can be built to predict customers most likely to lapse so you can focus your retention activities only on high risk customers.

Profiling helps to give a better understanding of the customers and prospects you have. For creative briefing this can also be very good to help build up ‘pen portraits’ of different customers segments.

Before we undertake any analysis we spend time with you to make sure we fully understand your marketing requirements so we can provide the best analysis solution for you.